Edward J. Ludwig, chairman of the board, president and chief executive officer of Becton, Dickinson and Company, and chairman of the Healthcare Institute of New Jersey, will discuss the challenges ahead for the pharmaceutical and medical technology industry  on Oct. 12, 2:30-4 p.m., Campus Center Ballroom A. Sponsored by the Albert Dorman Honors College Colloquium Series, the lecture is free and open to the public.