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Contact Information: Tanya Klein Public Relations 973-596-3433

Prominent Architect and Designer To Discuss the Use of Technology in Creativity

Renowned Virginia architect and designer William McDonough will speak Oct. 26 at New Jersey Institute of Technology (NJIT) about how the use of technology is integral to its creation, application and value. His talk is entitled, “Tools of Intention, Tools of Value” and will take place from 3-4:30 p.m. in the atrium of the NJIT Campus Center.

The talk is free and open to the public and parking is available. McDonough’s lecture is the second in the university’s technology and society forum series. For more information, call Jay Kappraff at (973) 596-3490.

McDonough is the winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004), and the Presidential Green Chemistry Challenge Award (2003). Time magazine called him a “Hero for the Planet,” stating that “his utopianism is grounded in a unified philosophy that – in demonstrable and practical ways – is changing the design of the world.”

McDonough’s thoughts on the use of technology in creativity, developed with chemist Michael Braungart, are explored in their book Cradle to Cradle: Remaking the Way We Make Things. Their eco-effective strategy characterizes innovations as either biological or technical nutrients within cohesive “biological and technical metabolisms.” This visionary approach to technology will be illustrated with examples ranging from molecules to buildings, cities and even countries.

McDonough has been a leader in the sustainable development movement since its inception. He is the founder and principal of two design firms. William McDonough + Partners, Architecture and Community Design, Charlottesville, Va., has created numerous landmarks of the sustainability movement — homes, offices, corporate campuses, academic buildings, communities and cities. McDonough Braungart Design Chemistry, also located in Charlottesville, employs the comprehensive Cradle to Cradle design protocol for chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification and sustainability issue management.

The forums are designed to explore the connections between the technological expertise that students study in the classroom and the real-world geo-political issues that affect the quality of human life. 

NJIT, New Jersey's science and technology university, enrolls approximately 10,000 students pursuing bachelor's, master's and doctoral degrees in 120 programs. The university consists of six colleges: Newark College of Engineering, College of Architecture and Design, College of Science and Liberal Arts, School of Management, College of Computing Sciences and Albert Dorman Honors College. U.S. News & World Report's 2012 Annual Guide to America's Best Colleges ranked NJIT in the top tier of national research universities. NJIT is internationally recognized for being at the edge in knowledge in architecture, applied mathematics, wireless communications and networking, solar physics, advanced engineered particulate materials, nanotechnology, neural engineering and e-learning. Many courses and certificate programs, as well as graduate degrees, are available online through the Division of Continuing Professional Education.