NJIT Professor Publishes New Textbook on Sales Management Techniques
NEWARK, Jun 9 2008
Rajiv Mehta, PhD, an associate professor in NJIT's School of Management, has published Sales Management: Building Customer Relationships and Partnerships (Houghton Mifflin, 2008). The book focuses on the planning, organization, management, and control of a firm's sales activities. Topics discussed include recruiting, selecting, training, leading, motivating, territorial coverage, routing, compensating, and sales force performance evaluation.

