A former CEO and global sales and marketing executive will tell small business owners and others how to survive this tough economy without cutting costs. Jim Lewis, CEO of Princeton Sales Partners and author of Five Deadly Sins CEOs Make in Sales, will speak at NJIT on March 4, 2009 from 10 a.m.-12:30 p.m.
“To survive a tough economy, company CEOs can't just cut costs,” says Lewis. “Rather, they must sell their way out of difficulty. That means spending more time on the front line with prospects and customers.”
The free workshop, which will be open to the public, will focus on describing the tactical errors CEOs make in sales and how to avoid them. Sponsored by NJIT’s small business incubator program, the Enterprise Development Center (EDC), the talk will be held at EDC III, 211 Warren St., Suite 407. A brief pizza lunch will follow the program; attendees will receive a copy of Lewis’ book.
A former CEO and global sales and marketing executive, Lewis has more than 25 years of experience managing high-profile companies and has served in executive positions in more than 40 countries. An expert on improving sales processes for companies, Lewis founded Princeton Sales Partners after implementing revenue-improving sales processes in his last three companies. He has since helped clients in North America, Europe and Asia.
Before founding Princeton Sales Partners, Lewis served as president, CEO and a member of the board of directors for NYSE-listed Berlitz International (GlobalNet). Prior to that, Jim was president of GlobalLink, an AMEX listed company, and vice president of marketing for MAXM Systems, a network technology company. Lewis has also worked as international vice president at Landmark Systems, a mainframe software developer and as director of international operations for Peter Norton Computing.
Lewis co-founded a software services company earlier in his career that was acquired by Ashton-Tate. Lewis holds a BA from St. Lawrence University in economics and government. He is a certified instrument-rated pilot, and a member of Angel Flight, for which he flies financially needy medical patients to healthcare facilities across America. Lewis is a certified Homeland Security Pilot First Responder.