The NJIT "Edge in Knowledge" radio campaign developed by NJIT and CN Communications has been awarded a silver medal from the 26th Annual Educational Advertising Awards sponsored by the Higher Ed Marketing Report.
A much-deserved recognition for NJIT's steady marketing efforts over the past few years, the award represents a solid third-party validation from peers in the higher education marketing business. The Higher Ed Marketing Report is the largest educational advertising awards competition in the US. More than 2,500 entries were submitted this year from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
In related news, NJIT presented earlier this month to industry colleagues at the Council for Advancement and Support of Education District II Conference in Baltimore a brief history of the NJIT branding campaign. NJIT visibility has increased more than 30 percent over the past decade.
One of the nation’s leading public technological universities, New Jersey Institute of Technology (NJIT) is a top-tier research university that prepares students to become leaders in the technology-dependent economy of the 21st century. NJIT’s multidisciplinary curriculum and computing-intensive approach to education provide technological proficiency, business acumen and leadership skills. With an enrollment of 11,400 graduate and undergraduate students, NJIT offers small-campus intimacy with the resources of a major public research university. NJIT is a global leader in such fields as solar research, nanotechnology, resilient design, tissue engineering and cybersecurity, in addition to others. NJIT ranks 5th among U.S. polytechnic universities in research expenditures, topping $121 million, and is among the top 1 percent of public colleges and universities in return on educational investment, according to PayScale.com. NJIT has a $1.74 billion annual economic impact on the State of New Jersey.