Rajiv Mehta, PhD, is a professor of marketing in the School of Management at New Jersey Institute of Technology whose research focuses on the areas of selling and sales management, marketing channels, and global marketing. He has worked diligently to develop and measure learning outcomes for NJIT's School of Management. Previously, he served on the faculty of Loyola University in New Orleans.
Mehta's research has appeared in Journal of Business Research, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Business Horizons, European Journal of Marketing, International Marketing Review, Journal of Business to Business Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Channels, Journal of Global Marketing, and others. He has co-authored two textbooks: Sales Management: Building Customer Relationships and Partnerships (Houghton Mifflin Company, 2008) and Personal Selling: Building Customer Relationships and Partnerships (Houghton Mifflin Company, 2006).
In addition to winning the 2001 award for an outstanding paper in International Marketing Review, Mehta’s contributions to teaching were recognized by NJIT alumni when he was awarded the university-wide Robert W. Van Houten Award for Teaching Excellence in 2005. In addition, he received the University Award for Excellence in the Category of Teaching in Upper Division Undergraduate Instruction and was also appointed Master Teacher.
Prior to entering academia, Mehta worked in sales and marketing for a major international manufacturer of steel wire ropes and cables.
Mehta received his PhD in marketing from Drexel University in 1994.
Last update: 9/1/08
Topics: sales management, marketing channels, global marketing, selling management