NJIT Newsroom tagged with "branding" Updates about what's happening on and around the NJIT campus. http://www.njit.edu/news en-us 2014 New Jersey Institute of Technology http://www.njit.edu/uicomponents/images/sub_logo.gif New Jersey Institute of Technology http://www.njit.edu 60 NJIT Names New Associate VP of Communications, Marketing, College Relations http://www.njit.edu/news/2013/2013-143.php http://www.njit.edu/news/2013/2013-143.phpThu, 11 Apr 2013 00:00:00 -0400 NJIT, New Jersey's science and technology university, announces the appointment of Matthew Golden, EdD, as associate vice president, communications, marketing and branding, effective May 1, 2013.  Golden joins NJIT with more than a decade in the communications field. 

Tagged: communications, branding, marketing, matthew golden, appointment


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NJIT Launches Spring Radio Campaign This Week http://www.njit.edu/news/2011/2011-125.php http://www.njit.edu/news/2011/2011-125.phpWed, 06 Apr 2011 00:00:00 -0400 NJIT launched its spring radio campaign on WCBS-880 and 1010 WINS beginning on April 4. The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge." 

Tagged: branding, marketing


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NJ Monthly Names NJIT's Altenkirch to Top 100 List for 2009 http://www.njit.edu/news/2009/2009-017.php http://www.njit.edu/news/2009/2009-017.phpThu, 22 Jan 2009 00:00:00 -0500 New Jersey Monthly magazine this month named NJIT President Robert A. Altenkirch one of New Jersey's most important people to watch in 2009. 

Tagged: robert altenkirch, division 1, national science foundation, biomedical engineering, campus center, treena arinzeh, ncaa, patent, student, faculty, gwathmey siegel, gateway project, prudential center, elkus manfredi architects, jones lasalle, newark downtown core redevelopment corporation, adult stem cell research, presidential early career award


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NJIT's Fall Radio Branding Campaign Continues with WINS Radio Spot on October 23 http://www.njit.edu/news/2008/2008-384.php http://www.njit.edu/news/2008/2008-384.phpThu, 23 Oct 2008 00:00:00 -0400 Tune in to 1010 WINS Radio on October 23 at 1:09 p.m. to hear a 60-second spot featuring scholar-athlete Erika Taugher. The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge."   

Tagged: erika taugher, edge in knowledge


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NJIT's Fall Radio Branding Campaign Hits the Airwaves Beginning October 13 http://www.njit.edu/news/2008/2008-368.php http://www.njit.edu/news/2008/2008-368.phpFri, 10 Oct 2008 00:00:00 -0400 NJIT's fall radio branding campaign is slated to air on WCBS, WINS and public radio's WNYC starting Monday, October 13. Air times are: 9:56 a.m., 7:40 a.m., 8:44 a.m., 12:54 p.m., 1:43 p.m., 6:38 p.m. (WINS); 8:49 p.m., and 9:37 p.m. The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge." Four 60-second spots will run for five consecutive weeks on the two commercial stations, with brief sponsorships and billboards also airing on WCBS's coverage of the NYC Marathon. Sponsorship mentions will also air 228 times over 19 alternating weeks on public radio. The target audience continues to be parent-age adults and thought leaders in the metro NJ/NY market.

Tagged: branding, the edge in knowledge


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NJIT's Edge in Knowledge Campaign Hits the Airwaves on April 14 http://www.njit.edu/news/2008/2008-142.php http://www.njit.edu/news/2008/2008-142.phpMon, 14 Apr 2008 00:00:00 -0400 Tune in to 1010 WINS as NJIT's Edge in Knowledge radio campaign hits the airwaves beginning Monday, April 14 at 6:15 a.m., 8:04 a.m., 12:17 p.m. and 5:29 p.m. The NJIT branding campaign showcases stories that bring to life real people and real-world accomplishments to drive home “the edge in knowledge,” the university's theme. Four individual spots will feature professors Phil Goode, Treena Arinzeh, Som Mitra and student Erika Taugher. The campaign will air for one month.

Tagged: philip goode, treena arinzeh, somenath mitra, erika taugher, branding, edge in knowledge


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