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2011 - 1 story
2008 - 1 story
2011
NJIT launched its spring radio campaign on WCBS-880 and 1010 WINS beginning on April 4. The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge."  >>
Tagged: marketing
2008
NJIT's fall radio branding campaign is slated to air on WCBS, WINS and public radio's WNYC starting Monday, October 13. Air times are: 9:56 a.m., 7:40 a.m., 8:44 a.m., 12:54 p.m., 1:43 p.m., 6:38 p.m. (WINS); 8:49 p.m., and 9:37 p.m. The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge." Four 60-second spots will run for five consecutive weeks on the two commercial stations, with brief sponsorships and billboards also airing on WCBS's coverage of the NYC Marathon. Sponsorship mentions will also air 228 times over 19 alternating weeks on public radio. The target audience continues to be parent-age adults and thought leaders in the metro NJ/NY market. >>