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Stories Tagged with "branding" from 2008

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2008 - 3 stories
2008
Tune in to 1010 WINS Radio on October 23 at 1:09 p.m. to hear a 60-second spot featuring scholar-athlete Erika Taugher. The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge."    >>
NJIT's fall radio branding campaign is slated to air on WCBS, WINS and public radio's WNYC starting Monday, October 13. Air times are: 9:56 a.m., 7:40 a.m., 8:44 a.m., 12:54 p.m., 1:43 p.m., 6:38 p.m. (WINS); 8:49 p.m., and 9:37 p.m. The campaign will continue to reinforce NJIT's position as "New Jersey's Science and Technology University" and build on the theme "The Edge in Knowledge." Four 60-second spots will run for five consecutive weeks on the two commercial stations, with brief sponsorships and billboards also airing on WCBS's coverage of the NYC Marathon. Sponsorship mentions will also air 228 times over 19 alternating weeks on public radio. The target audience continues to be parent-age adults and thought leaders in the metro NJ/NY market. >>
Tune in to 1010 WINS as NJIT's Edge in Knowledge radio campaign hits the airwaves beginning Monday, April 14 at 6:15 a.m., 8:04 a.m., 12:17 p.m. and 5:29 p.m. The NJIT branding campaign showcases stories that bring to life real people and real-world accomplishments to drive home “the edge in knowledge,” the university's theme. Four individual spots will feature professors Phil Goode, Treena Arinzeh, Som Mitra and student Erika Taugher. The campaign will air for one month. >>
Tagged: somenath mitra