The Office of Strategic Communications (StratComm) raises visibility, builds brand awareness, advances strategic priorities, and supports and contributes to the success of 2020 Vision: A Strategic Plan for NJIT through the integration of the department’s main marketing responsibilities, including media relations, web, online and print advertising, social media, graphics, publications and special event promotion.
NJIT is one of the nation’s leading public polytechnic research universities, where students are prepared to be leaders in the technology-dependent economy of the 21st century.
With over 11,000 students, 211 U.S. patents in 2015, a $1.74 billion annual economic impact on the State of New Jersey and $110 million in total research expenditures, NJIT’s multidisciplinary curriculum and computing-intensive approach to education provide the technological proficiency, business know-how and leadership skills that future CEOs and entrepreneurs will need to succeed.
StratComm’s editorial team aims to write, edit, develop, publish and promote compelling, multipurpose content that highlights what differentiates NJIT from other colleges and universities. Engaging, clear and consistent messaging strengthens the NJIT brand and presents the university’s core values to prospective students and their parents, alumni, donors, the media and other interested audiences.
Through innovative research and extraordinary student, faculty and alumni experiences and achievements, StratComm will feature stories, involvements and partnerships that raise NJIT’s overall visibility as a premier research university; renowned for excellence in education, eminence in research, generosity in service and dedication to economic progress.
StratComm’s editorial calendar is a tool for organizing and planning publishing efforts, which will reinforce marketing goals and key messages, facilitate collaboration, and enable efficient, effective publishing. Based on NJIT’s strategic plan, the StratComm editorial, digital and public relations team will assess the newsworthiness of selected university activities and events to determine appropriate coverage, media targets and placement.
Editorial Content Areas
The NJIT newsroom is a repository of breaking news and timely, relevant stories, press releases, announcements and special communications from the university that speak to faculty, staff and alums; prospective and current students; influencers such as the media, parents and business leaders; and resource providers such as donors, alums and legislators.
Innovations at NJIT
A showcase of the groundbreaking multidisciplinary research that continues to raise NJIT’s profile as a national and international leader in basic and applied research, these stories include the recruitment of new and replacement faculty who engage our students in the excitement of scientific discovery and technological innovation.
Scene & Heard
Go behind the scenes at our annual ceremonies, celebrations, awards and events. Coverage includes snapshots of the NJIT experience; scenes from across campus; NJIT cultural and lifestyle goings-on; updates on NJIT’s ongoing campus makeover and $300 million investment in physical infrastructure; and the philanthropic work and public service initiatives of students, faculty and alumni in our home city of Newark, the State of New Jersey, our nation and, increasingly, the world at large.
An in-depth, intimate look into the professional lives and achievements of NJIT thought leaders, who are researchers, experts and authoritative voices in the fields of multidisciplinary education and research in science, technology, engineering, design and management.
We chart the academic success and personal growth of current undergraduate, graduate and transfer students as they persist through formal instruction and a rigorous curriculum that fosters expertise in their fields of study, creative thinking and problem solving. We also report on educational milestones reached outside the classroom through research, social service, professional internships, co-op employment, study abroad, and a wide range of extracurricular activities. NJIT students are ambitious, optimistic, progressive, and socially responsible—everyday heroes making a difference by doing extraordinary things in their community.
Highlight the personal and professional stories of alumni, who share how their NJIT experience offered a distinctive foundation for fulfilling, successful careers. Our alums often provide tips and advice based on real world experience that inspire and prepare both current and prospective students for leadership roles in their respective professions.
Web, Digital & Video Theme Features
The editorial and digital media team chooses monthly themes in advance of the academic year to identify relevant topics, and schedule tasks far enough in advance to allow timely production, editing, and to maintain a cohesive, engaging web, social and digital media presence.
Back to School
CoAD; Holiday Stories
NCE; Research Magazine
SOM; Women Students
Alumni Success; Philanthropy & Community Outreach
Senior Success Stories; Commencement
Research; Summer Stories
Honors College; Pre-college; Back to School