Radio Campaign

NJIT’s Edge in Knowledge radio campaign hit the airwaves beginning Monday, April 14. The NJIT branding campaign showcases stories that bring to life real people and real-world accomplishments to drive home “the edge in knowledge,” the university’s theme. The four individual spots feature professors Phil Goode, Treena Arinzeh, Som Mitra and student Erika Taugher.

These radio ads are also featured in NJIT iTunes

Treena Arinzeh
Biomedical adult stem cell engineer epitomizes the edge in knowledge.
Som Mitra
Environmental chemist illustrates the edge in knowledge.
Phil Goode
Solar physicist demonstrates the edge in knowledge.
Erika Taugher
Scholar-athlete exemplifies the edge in knowledge.