(Editor’s Note: To either interview Dr. Rapp or attend the upcoming discussion (Oct. 16, 12 -1:30 p.m., 9th floor, School of International Affairs, Columbia University, 118th Street and Amsterdam Avenue), please contact Sheryl Weinstein, 973-596-3436.)
Rapp’s book presents compelling evidence that in certain industries foreign firms are ahead of their American counterparts effectively using information technology to further competitive agendas on a sustainable basis. This is especially true of Japanese firms. The research also explains the new phenomena of e-retsu, or business groupings, that have been organized around information technology to robustly pursue e-commerce and m-commerce opportunities even among firms with no prior business connection.
“My thesis might shock some people who believe that the United States is ahead in everything related to information technology just because we lead in computers and packaged software,” says Rapp.
The book educates readers about the strategic principles fundamental to using information technology to gain and retain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies.
The book helps managers advantageously harness the new information revolution. “I see the text of great use in the classroom supporting executive and business education programs on managing technology. Few such studies exist,” adds Rapp.
While Internet and information technologies are currently hot topics, many firms and executives are without the tools and know-how of how to use them to improve results. But some major firms do have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.
Rapp had a distinguished business career in the United States and Asia after finishing his PhD at Yale in the 1960s before turning full time to academe. He has most recently been a Fulbright scholar and visiting professor of international economics at Ritsumeikan University in Kyoto, Japan where he assessed the political and economic impact of Japan’s rapidly aging population in addition to finishing the research for his book. He is also senior research associate at the Center on Japanese Economy and Business at the Columbia University Business School.
NJIT is a public, scientific and technological research university enrolling
more than 8,800 students. The university offers bachelor's, master's and doctoral degrees to students
in 80 degree programs throughout its six colleges: Newark College of Engineering, New Jersey School
of Architecture, College of Science and Liberal Arts, School of Management, Albert Dorman Honors
College and College of Computing Sciences. The division of continuing professional education offers
adults eLearning, off campus degrees and short courses. Expertise and research initiatives include
architecture and building science, applied mathematics, biomedical engineering, environmental
engineering and science, information technology, manufacturing, materials, microelectronics,
multimedia, telecommunications, transportation and solar astrophysics. Yahoo! Internet
Life magazine cites NJIT as a "perennially most wired" university.