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NJIT Water Quality/Drought Experts  |  Press Release  |  Fact Sheet on Water |  The Star Ledger



NJIT Technology Survey
Water/Drought
April 1-5, 2002
Topline Report
400 Interviews, New Jersey Statewide
Margin of Error = +/- 4.9%
Percentages in this report may not add up to 100% due to rounding


1.  Are you 18 years of age or older?

  100% Yes

2.  How would you rate the quality of the tap water in your home?  Would you say it is excellent, good, only fair, or poor?

   15% Excellent   
            59% Net Excellent/Good
   44% Good
   24% Only fair   
            37% Net Only fair/Poor
   14% Poor
    4% Don't know/refused (DO NOT READ)

3.  When you drink water in your home, do you typically drink the tap water, or do you drink bottled water?

   47% Tap water
   40% Bottled water
   10% Depends (DO NOT READ)
    2% Do not drink water (DO NOT READ)
    2% Don't know/refused (DO NOT READ)

4.  Would you say your tap water is better, about the same, or worse than the bottled water you buy in a store? IF CHOICE:  Would you say your tap water is much better or somewhat better / somewhat worse or much worse?

    8% Much better   
                        14% Net Better
    6% Somewhat better
   36% About the same
   22% Somewhat worse
   21% Much worse
    7% Don't know/refused (DO NOT READ)

5.  Would you say your tap water is safer, just as safe, or less safe than the bottled water you buy in a store? IF CHOICE:  Would you say your tap water is much safer or somewhat more safe / somewhat less safe or much less safe?

    8% Much safer                                   16% Net safer
    8% Somewhat more safe
   39% Just as safe
   17% Somewhat less safe   
            34% Net less safe
   18% Much less safe
   11% Don't know/refused (DO NOT READ)

6.  How safe do you think New Jersey's water supply is in terms of being free of carcinogens and toxins?  Would you say it is very safe, somewhat safe, not very safe or not safe at all?

   12% Very safe   
                        62% Net safe
   50% Somewhat safe
   13% Not very safe   
            23% Net not safe
   11% Not safe at all
   14% Don't know/refused (DO NOT READ)

7.  How safe do you think New Jersey's water supply is from sabotage or attack from terrorists?  Would you say it is very safe, somewhat safe, not very safe or not safe at all?

   10% Very safe   
                                    45% Net safe
   35% Somewhat safe
   22% Not very safe   
                        38% Net not safe
   17% Not safe at all
   17% Don't know/refused (DO NOT READ)

8.  Do you think New Jersey is headed for a water supply crisis or not?

   62% Yes
   29% No
    9% Don't know/refused (DO NOT READ)

9.  In order to reduce water use, the state has imposed mandatory water restrictions on New Jersey residents. For you and your family, are these water restrictions a major inconvenience, a minor inconvenience, or not an inconvenience at all?

    6% Major inconvenience
   45% Minor inconvenience
   46% Not an inconvenience at all
    2% Don't know/refused (DO NOT READ)

10.  How much of a difference can individual reductions in household water consumption make in reducing water supply problems?  A great deal of difference, some difference, little difference, or no difference at all?

   36% Great deal of difference                      76% Net great/some difference
   40% Some difference
   14% Little difference   
                                 22% Net little/no difference
    8% No difference at all
    3% Don't know/refused (DO NOT READ)

11.  Counting all the water you personally use, how many gallons of water would you estimate you use in an average day?  Stop me when I get to the correct range.

   17% Less than ten gallons
   26% At least ten but less than 20 gallons
   19% At least 20 but less than 50 gallons
    7% At least 50 but less than 100 gallons
    1% At least 100 but less than 150 gallons
    2% At least 150 but less than 250 gallons
    * 250 or more gallons
    * 500 or more gallons
    * 1000 or more gallons
   27% Don't know/refused

12.  Do you own your own home?

   68% Yes
   31% No
    1% Don't know/Refused

13.  Does your home have either a lawn or a garden?

   76% Yes
   24% No
    * Don't know/Refused

14.  Do you or does someone in your household own or lease a car or truck?

   75% Yes
   24% No
    1% Don't know/Refused

15.  Do you have a swimming pool?

   16% Yes
   83% No
    1% Don't know/Refused

16.  If you are asked to cut down on water use, what would you be willing to do to? (DO NOT READ LIST)

   29% Take shorter showers
   22% Not wash the car
   21% Cut down on watering the lawn
   11% Turn off water while brushing teeth or shaving
   10% Take showers instead of baths
    8% Wash dishes by hand
    6% Run your dishwasher only when it is full
    3% Flush toilet less
    1% Not fill/refill the pool
    1% Install water-efficient toilet
    1% Install low-flow shower head
    1% Drink less water
    1% Cut back on laundry
    * Put bricks in toilet tank
    1% Other (Specify)
    6% Nothing
   18% Don't know/refused (DO NOT READ)

Now I am going to read a few things people are being asked to do to conserve water.  For each, please tell me if you are very likely to do it, somewhat likely to do it, not very likely to do it, or are very unlikely to do it to conserve water.  If you are already doing any of these things, please say so.  How likely are you to...


17.  Take shorter showers

   49% Very likely                        67% Net likely
   18% Somewhat likely
    5% Not very likely 
                10% Net unlikely
    5% Very unlikely
   20% Already doing it
    2% Does not apply (DO NOT READ)
    1% Don't know/refused (DO NOT READ)

18.  Take showers instead of baths

   49% Very likely                       54% Net likely
    5% Somewhat likely
    1% Not very likely 
                6% Net unlikely
    5% Very unlikely
   38% Already doing it
    1% Does not apply (DO NOT READ)
    1% Don't know/refused (DO NOT READ)

19.  Wash dishes by hand

   30% Very likely   
                     42% Net likely
   13% Somewhat likely
    6% Not very likely 
                  25% Net unlikely
   19% Very unlikely
   31% Already doing it
    1% Does not apply (DO NOT READ)
    1% Don't know/refused (DO NOT READ)

20.  Turn off water while washing hands, brushing teeth or shaving

   42% Very likely   
                       58% Net likely
   15% Somewhat likely
    5% Not very likely 
                    10% Net unlikely
    5% Very unlikely
   30% Already doing it
    * Does not apply (DO NOT READ)
    2% Don't know/refused (DO NOT READ)

21.  Wash the car less often (Car owners only, N=301)

   49% Very likely   
                           57% Net likely
    7% Somewhat likely
    3% Not very likely 
                         7% Net unlikely
    4% Very unlikely
   28% Already doing it
    7% Does not apply (DO NOT READ)
    * Don't know/refused (DO NOT READ)

22.  Not fill or refill the pool (Pool owners only, N=62)

   30% Very likely                            43% Net likely
   13% Somewhat likely
   14% Not very likely 
                     37% Net unlikely
   23% Very unlikely
   12% Already doing it
    6% Does not apply (DO NOT READ)
    1% Don't know/refused (DO NOT READ)

23.  Install low-flow water-efficient shower head

   21% Very likely   
                          38% Net likely
   17% Somewhat likely
    8% Not very likely 
                    20% Net unlikely
   12% Very unlikely
   37% Already doing it
    2% Does not apply (DO NOT READ)
    2% Don't know/refused (DO NOT READ)

24.  Flush toilet less

   27% Very likely   
                                     46% Net likely
   20% Somewhat likely
    8% Not very likely 
                                 35% Net unlikely
   28% Very unlikely
   14% Already doing it
    1% Does not apply (DO NOT READ)
    3% Don't know/refused (DO NOT READ)

25.  Install water-efficient toilet

   19% Very likely   
                          30% Net likely
   11% Somewhat likely
   13% Not very likely 
                     36% Net unlikely
   23% Very unlikely
   26% Already doing it
    3% Does not apply (DO NOT READ)
    5% Don't know/refused (DO NOT READ)

26.  Put bricks in the toilet tank, to reduce the number of gallons used per flush

   21% Very likely                             38% Net likely
   17% Somewhat likely
   11% Not very likely 
                     42% Net unlikely
   32% Very unlikely
   10% Already doing it
    3% Does not apply (DO NOT READ)
    7% Don't know/refused (DO NOT READ)

27.  Run your dishwasher and washing machines only when they are full

   46% Very likely   
                         53% Net likely
    7% Somewhat likely
    1% Not very likely   
                    4% Net unlikely
    3% Very unlikely
   33% Already doing it
    8% Does not apply (DO NOT READ)
    1% Don't know/refused (DO NOT READ)

28.  Cut down on watering the lawn

   47% Very likely   
                         59% Net likely
   12% Somewhat likely
    3% Not very likely 
                     7% Net unlikely
    4% Very unlikely
   23% Already doing it
    9% Does not apply (DO NOT READ)
    3% Don't know/refused (DO NOT READ)

29.  Which is a better reason to use less water?  Is it (ROTATE) because using less water will cost you less money, or because conserving water is the right thing to do?

    8% Will cost less money
   74% Right thing to do
   16% Both (DO NOT READ)
    * Neither (DO NOT READ)
    2% Don't know/refused (DO NOT READ)

30.  How much is your water bill?

    5% Less than $20
   21% At least $20 but less than $50
   10% At least $50 but less than $75
    7% At least $75 but less than $100
    5% At least $100 but less than $150
    2% At least $150 but less than $200
    1% At least $200 but less than $300
    1% $300 or more
   29% Don't pay water bill (DO NOT READ)
   20% Don't know/refused (DO NOT READ)

Now I am going to read you some ideas of how to address the current water situation.  After each one, please tell me whether you think that it is an excellent idea, a good idea, only a fair idea or a poor idea.



31.  State government should restrict development and the construction of new homes to protect the watershed that provides so much of our water supply.

   31% Excellent idea                             69% Net excellent/good idea
   39% Good idea
   12% Only a fair idea 
                         23% Net fair/poor idea
   11% A poor idea
    8% No opinion (DO NOT READ)

32.  State government should limit the amount of land developers pave, so rainwater can seep into the groundwater instead of running down to the gutters.

   31% Excellent idea 
                           75% Net excellent/good idea
   43% Good idea
   11% Only a fair idea 
                         17% Net fair/poor idea
    6% A poor idea
    8% No opinion (DO NOT READ)

33.  Pipelines should be constructed to connect reservoirs to more densely-populated parts of the state, so surplus water can be used to alleviate shortages in other areas.

   25% Excellent idea 
                           68% Net excellent/good idea
   44% Good idea
   15% Only a fair idea 
                         23% Net fair/poor idea
    7% A poor idea
    9% No opinion (DO NOT READ)

34.  Rather than look for new sources of water, state and local governments and water utilities should repair old pumping stations and aging pipes and that leak billions of gallons of water a year.

   46% Excellent idea                             83% Net excellent/ good idea
   38% Good idea
    5% Only a fair idea 
                         10% Net fair/poor idea
    5% A poor idea
    7% No opinion (DO NOT READ)

35.  Private water bottling companies should pay for the water they take out of New Jersey springs and wells.

   42% Excellent idea 
                           78% Net excellent/good idea
   35% Good idea
    8% Only a fair idea 
                         15% Net fair/poor idea
    7% A poor idea
    8% No opinion (DO NOT READ)

36.  Treated wastewater from sewers should be recycled for use in factories and to water golf courses instead of being dumped into the ocean.

   36% Excellent idea 
                  76% Net excellent/ good idea
   40% Good idea
    8% Only a fair idea 
                 18% Net fair/poor idea
   10% A poor idea
    6% No opinion (DO NOT READ)

37.  Water-saving showerheads and efficient toilets should be made mandatory in all New Jersey homes.

   25% Excellent idea 
                  58% Net excellent/good idea
   33% Good idea
   14% Only a fair idea 
                 38% Net fair/poor idea
   24% A poor idea
    5% No opinion (DO NOT READ)

38.  The state should use planes to seed passing clouds, to make rain that will fall on New Jersey and flow into our reservoirs, rather than let that moisture pass over us only to end up in the Atlantic Ocean.

   18% Excellent idea                    49% Net excellent/good idea
   32% Good idea
   11% Only a fair idea 
                 38% Net fair/poor idea
   27% A poor idea
   13% No opinion (DO NOT READ)

39.  The state should build de-salination facilities, like those used in Israel, to remove the salt from ocean water and make it safe to drink.

   27% Excellent idea 
                  65% Net excellent/good idea
   38% Good idea
   11% Only a fair idea 
                 27% Net fair/poor idea
   16% A poor idea
    8% No opinion (DO NOT READ)

40. Government and utilities should offer incentives for consumers to reduce water use, such as tax and rate credits for installing water-saving, highly efficient devices in their homes.

   34% Excellent idea 
                  77% Net excellent/good idea
   43% Good idea
    7% Only a fair idea 
                 16% Net fair/poor idea
    9% A poor idea
    7% No opinion (DO NOT READ)

41.  Utilities should change the rates they charge for water, so that consumers who use more than their fair share of water pay higher prices per gallon, while those who use less water get a break on their water bill.

   29% Excellent idea 
                  67% Net excellent/good idea
   38% Good idea
   12% Only a fair idea 
                 26% Net fair/poor idea
   15% A poor idea
    6% No opinion (DO NOT READ)

42.  In order to meet demand, New Jersey should purchase water from other states.

   10% Excellent idea                    37% Net excellent/good idea
   27% Good idea
   18% Only a fair idea 
                 54% Net fair/poor idea
   36% A poor idea
    9% No opinion (DO NOT READ)

43.  The state should drill new wells, to tap into new supplies of groundwater.

   24% Excellent idea 
                  64% Net excellent/good idea
   40% Good idea
   11% Only a fair idea 
                 27% Net fair/poor idea
   16% A poor idea
    9% No opinion (DO NOT READ)


DEM OGR AP HICS


I only have a few more questions for statistical purposes only....

44.  What is your age please? Please just stop me when I get to the correct range.

    9% 18-24
   16% 25-34
   20% 35-44
   20% 45-54
   14% 55-64
   17% 65+
    5% Refused

45.  What is the last grade of formal education you have completed?  Again, just stop me when I get to the correct range.

    4% Less than high school
   30% High school graduate
   19% Some college/vocational school
   31% College graduate
   11% Post graduate
    5% Refused

A.  Gender

   48% Male
   52% Female


B. County

49% North:  Bergen, Essex, Hudson, Morris, Passaic, Sussex, Union, Warren;
24%
Central:   Ocean, Hunterdon, Mercer, Middlesex, Somerset, Monmouth;
27%
South:  Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Salem.



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