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NJIT Viewbook Recognized

The Admissions Marketing Report (AMR), a monthly magazine covering the rapidly changing and competitive admissions marketing field, has honored NJIT with a Bronze Award for the Online Viewbook. NJIT received the award in the miscellaneous division for schools with student enrollments between 5,000-10,000.

"We know that more and more high school students are using the Web to learn about colleges and apply for admission," said William Anderson, assistant vice president, enrollment planning. "Furthermore, a fundamental concept of e-commerce is to make a strong electronic connection with your customers (prospective students). This is precisely why we chose to do an `online guide' rather than a traditional `viewbook.' The award from AMR recognizes the imagination and timeliness of the `online guide' concept."

Congratulations to the team led by Anderson and Kathy Kelly, of the Office of University Admissions, and Carol Pilla, Office of Communications, who supervised the project. With broad-based editorial policy, AMR is able to tap into the marketing strategies and admissions procedures of colleges, universities and vocational and proprietary schools.

For More, Click: http://www.hmrpublicationsgroup.com/AMR_Page.htm

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