• Provides content, design, development and site maintenance for the NJIT web site
• Offers training and direction for unit web content coordinators, authors, and editors on content writing and Content Management System use
• Performs research and analysis through site reviews, usability studies, web traffic analytics, link tracking, online surveys
• Develop policies and best-practices for the NJIT website development and content
• Support faculty web course development and instructional design (including NJIT's course management systems)

The goals for the NJIT website are:

• Communicate the vision and mission of NJIT via the NJIT website
• Engage potential students toward improving recruitment and enrollment
• Increase the usability of the website
• Support the NJIT branding and marketing efforts
• Continued improvement, development, and innovation of the website
• Coordinate web-specific strategies for refining the NJIT image outside the NJIT website (e.g., on Wikipedia, MySpace, etc.)