Hero Campaign
The purpose of the Hero Campaign on the NJIT campus is to promote common sense and responsibility when making decisions about their personal safety and well being. It promotes the use of sober designated drivers if students choose to legally partake in the consumption of alcoholic beverages. It also allows for students to chose to participate in campus sponsored events that does not involve alcohol on nights that our students are more likely to engage in high risk behaviors.
Upcoming Events
September 1, 2011: "Day of Firsts"
Potential Programs
Hero Nights – These are interactive programs that are sponsored the first Thursday of every month on campus that students can attend for free and learn about the campus without a strong anti-drinking message.
Hero Games – Having Athletics sponsor and designate a few various sporting events and advertise the campaign and get people to sign the pledge.
Cab Company Cell Phone Program - Students are encouraged to save local cab numbers in their cell phones to have easy access to a safe ride home.
Free Cab Vouchers – During the year, students have the opportunity to receive a free cab voucher for local transportation.
Local Bars/Liquor Stores - The HERO Campaign asks local bars and liquor stores to adopt the Hero message. Posters are hung and a free soda is given to a reported designated driver.
Marketing of Hero Message - Representatives are available to promote the Hero message at events by hosting Resource Tables. Ads are placed in the Outlook and emails/facebook ads are sent to our campus community.
Hero Campaign Items - Distribution of HERO Campaign items is ongoing on campus and in the local community and include Hero car stickers, Hero pledge cards, Hero bracelets, Hero pins and Hero Posters.
Designated Driver Stories - Students are asked to submit “Designated Driver” stories and be entered to win prizes.
Sponsors
NJIT Public Safety
NJIT Residence Life
NJIT Campus Center
NJIT Athletics
Student Organizations: Senate, SAC, IFSC, RHA, Newman Center