NJIT needs to build increased support from the private sector in order to stay competitive and move toward its goal of becoming a top-ranked public research university. While state support and tuition afford the university base support, private funding at public universities provides competitive enhancements. A large proportion of private gifts supports student scholarships and fellowships, helping the university to attract talented young people to its undergraduate and graduate programs, as well as to provide a gateway of opportunity for students from underrepresented groups who might not otherwise be able to pursue, and earn, a college degree. Private funding is also important in providing NJIT with the flexibility to respond quickly and efficiently to changing marketplace trends or emerging societal needs.

. . . . . . . . . . private funding at public universities provides competitive enhancements . . . . . . . . . .

During 2003-2004, the university began to focus its fundraising efforts around the needs of  Albert Dorman Honors College and the athletics program. A major emphasis was placed on increasing alumni support and involvement with NJIT. The university launched a number of new activities and events designed to engage alumni and bring them back to campus, including “Meet the President” receptions, Under 21 Club events for young alumni, Greek Life alumni events, sports-related gatherings, and a “virtual reunion” for the class of 1933.