The NJIT branding campaign showcases stories that bring to life real people and real-world accomplishments to drive home “the edge in knowledge,” the university’s theme. The four individual spots feature professors Kamalesh Sirkar and David Rothenberg and are currently being aired on WCBS 880 and WINS 1010 along with NJIT sponsorship ads on WNYC 820.
These radio ads are also featured in 
Dream-Hope/Open House
NJIT is sharpening New Jersey’s competitive edge and educating her best and brightest.
David Rothenberg
The prize-winning research of interspecies music expert, musician and humanities professor David Rothenberg pushes the
edge in knowledge.
Kamalesh Sirkar
Chemical engineer Kamalesh Sirkar has invented new ways to make seawater safe to drink, remove pollutants from
industrial runoff, and purify proteins needed for life-saving drugs.
Return on Investment
A Bloomberg Businessweek survey ranks NJIT in the top ten percent nationally for best return on investment.