B.A. Digital Design

Development of knowledge related to the visual, spatial, sound, motion, interactive and temporal elements and features of digital technology and principles for their use in the creation and application of digital media-based work.

Understanding of narrative and other information and language structures for organizing content in time-based or interactive media; the ability to organize and represent content structures in ways that are responsive to technological, social, and cultural systems.

Understanding of the characteristics and capabilities of various technologies (hardware and software); their appropriateness for particular expressive, functional and strategic applications; their positions within larger contexts and systems; and their influences on individuals and society.

Knowledge of the processes for the development and coordination of digitally based art and design strategies (e.g. storyboarding, concept mapping, and the use of scenarios and personas).

Ability to analyze and synthesize relevant aspects of human interaction in various contexts (physical, cognitive, cultural, social, political and economics) with respect to technologically mediated communication, objects and environments.

Understanding of what is useful, usable, effective and desirable with respect to user-centered and audience-centered digitally based communication, objects and environments.

Knowledge of history, theory and criticism with respect to such areas as film, video, technology and digital art and design.

Ability to work in teams and to organize collaborations among people from different disciplines.

Ability to use the above competencies in the creation and development of professional quality digital media productions.

Development of a commitment to life-long learning and active engagement in professional communities.