NJIT Office of Communications and Marketing Service Level Agreement

The Office of Communications and Marketing, within the Division of University Advancement, serves as NJIT’s central unit responsible for development, implementation, and assessment of strategic communications and marketing activities, as well as stewardship of the university’s brand. This includes performing the functions listed below to promote the university’s reputation, strengthen and safeguard its brand, and keep NJIT’s key constituents informed:

• Advertising – strategy, placement, creative development, assessment​
• Contract review and consultation for externally provided marketing services
• Media relations​
• University-level publications development
• Management of NJIT.edu’s top-level pages
• University news production
• Development of print and digital marketing materials and collateral
• Digital asset management​
• University-level social media management and social media consultation for affiliate accounts
• Brand standards development and reviews, including visual marks and messaging
• Internal communications​
• Executive communications
• Crisis and issue communications​
• Management of centralized marketing budgets

As outlined below, the Office of Communications and Marketing also provides, in support of institutional strategic goals and when resources allow, an array of communications and marketing services to academic and administrative units across campus. These services include marketing services​, web services, photography services, and brand adherence reviews. The Office of Communications and Marketing meets with each dean, as well as the leadership of Enrollment Management, Development and Alumni Relations, and other appropriate units independently each summer to determine and outline what services are needed and will be provided throughout the course of the year. A mid-year meeting or more frequent project status meetings also are offered. The Office of Communications and Marketing, additionally, provides templatized but customizable marketing materials, messages, and digital assets that may be used by individual units across campus at their discretion and adapted, within brand parameters, to achieve the objectives of the individual units and the projects they undertake. Furthermore, the Office of Communications and Marketing provides a list of vetted and approved vendors that are familiar with NJIT’s brand standards and who can be contracted with to deliver marketing services and projects.

Distributed Mass Marketing Activities

NJIT offices and units wishing to engage in mass marketing or communications activities may do so, but should adhere to the following guidelines, which are designed to provide some autonomy and encourage entrepreneurship while assuring that the university’s brand standards are observed, that NJIT messaging is accurate and consistent, and that quality is maintained.

• Any interactions with the news media, whether proactive or responsive, must be conducted by or pre-authorized by the Office of Communications and Marketing.
• All contracts for marketing-related expenditures or services should be processed through Contract Flow and should be reviewed by the Office of Communications and Marketing to ensure brand consistency prior to signing, commitment, and acceptance of terms.
• All mass marketing content should be reviewed and approved by the Office of Communications and Marketing for accuracy, brand adherence, and quality assurance before it is distributed or deployed. This should occur at a juncture when changes can be made, if necessary.
  • If content is developed externally, we encourage that it is done so by a vendor vetted and approved by the Office of Communications and Marketing. Each year between June and August, the Office of Communications and Marketing will review any vendors submitted for vetting by other university departments. If your department wishes to work with a vendor that has not been vetted, please submit the vendor’s information to the assistant vice president for marketing to have them reviewed and supplied with NJIT’s brand standards and guidelines.

This service level agreement is effective on July 1, 2025, and will be reviewed/updated annually.

If the terms of this service level agreement are not met, please notify the vice president for communications and marketing.

It should be noted that the above guidelines apply to mass audience marketing efforts only.